Wedding blogs are the new black . .or maybe white? Well, whatever they are – they’re for sure popular. And if you’re a wedding vendor, especially a photographer, wedding blogs are the Holy Grail. If you’ve been featured on a major wedding blog, you’ve made it. All your clients can tell you how much they love your work but there’s something about that same praise coming from these now-popular wedding industry standards that means just a bit more. It makes me super-excited when I see photogs that we’ve worked with get chosen for posts. I get all proud-mom. Although video on these sites is a little harder to come by, we totally admit we’d be uber pumped and bouncing all over the house if we were chosen for a post!
However , (and I’m sure I’m about to get us shunned, but I’ll take the risk) the other day I kind of came to the realization that there are so many amazingly talented photographers who are never on the popular wedding blogs, simply because of their style. The light, airy, pastel-y, sun flare-y, vintage-y, easy-breazy photography has become the standard for wedding blogs. Don’t get me wrong – I love this style of photography. It’s beautiful, classic and matches perfectly with our film style. In most ways, it IS our film style. But we’ve come to know several ridiculously talented photogs who have a much different look to their work. It has a little more drama, a little more moodiness, perhaps a little quirkiness and it’s a little less predictable. Yet, it is so gorgeous and truly priceless. These photographers give you pieces that are truly unique and their work is totally inspiring. They challenge themselves with each click of the camera – which challenges us as cinematographers to look at our weddings from a different perspective. And it doesn’t mean they are all business and no smiles – they have their own version of bright, airy, whimsical photography.
My point here is not to rag on these sites – and definitely not the photographers they feature. I remember being thoroughly addicted to sites like Style Me Pretty and Green Wedding Shoes when I was engaged, and I still frequent many of these blogs. They are basically like crack if you don’t watch out. They provide great inspiration and showcase great talent. But don’t be fooled into thinking that just because you aren’t looking for vintage suitcases and old postcards for your wedding, doesn’t mean it’s not considered stylish. And if you’re looking for something a little more dramatic when it comes to your photography, it doesn’t mean it won’t be timeless and cherished. What’s most important is that the style of your wedding, and thus hopefully your photography, reflects YOU. If you’re a little more Lady GaGa and a little less Martha Stewart- your wedding should show that, although I would strongly encourage you NOT to wear a bridal gown of meat.